About project
For Afox, the goal was to bring decades of apparel experience
the brand had a story built on product knowledge, fit, and everyday comfort. Our role was to translate that foundation into a website that introduces the brand and helps customers find their next pair of trousers with confidence.
The website was designed around how people actually shop. Clear collections, focused product information and accessible fit guidance make discovery simple, while Afox’s manufacturing legacy adds context to the brand. From browsing to sizing, care and delivery, every step was structured to feel straightforward and easy to navigate.
