thynk beyond.

thynk
beyond.

WORKS

Krishna Hing

Spice that scrolls. From packaging that pops to social that sticks and ads that sell we turned Krishna Hing into a brand people remember when they cook.

Social Media· Performance

Duration: Ongoing collaboration

About project

For Krishna Hing, the objective was to build a strong digital presence

Using a mix of AI-assisted visual exploration and carefully curated food imagery, we created a consistent visual language that captured the warmth, aroma, and familiarity of Indian kitchens.

The content leaned into Krishna Hing’s iconic reds and golds, combining traditional food moments with modern digital storytelling. This approach allowed the brand to maintain authenticity while producing a steady stream of engaging social media content without requiring large-scale shoots.

Performance

Even with a lean content setup, the campaigns delivered strong visibility and engagement. Krishna Hing recorded 691K impressions and 49.9K views, while maintaining an average CPF of ₹0.27. The results demonstrate how thoughtful creative direction and AI-assisted production can help traditional brands scale their digital presence efficiently