Vyom
For Vyom Fitness, the goal was to turn attention into intent. Not just views. Not just engagement.
Performance · Motion Graphics
Valentine's Campaign
About project
We built a performance-driven content system around a single objective
Drive serious inquiries for the Outdoor Hyrox Simulation via Instagram DMs. The challenge wasn’t visibility. It was filtering signal from noise. So the focus shifted from reach to relevance. From passive scrolling to active intent.
Performance
Within a 15 day campaign, Reels drove strong attention while filtering the right audience. Engagement translated smoothly into conversations, and conversations into action.
The campaign ultimately led to 93 registrations for the Outdoor Hyrox Simulation, proving that the system attracted intent, not just views
